BPM ranks up there

In a recent post at BPM in Action, Dennis pointed out that business process management is on the list of the top 500 "Highest Paying Google AdSense Key Words." As pointed out in the article, the following section is from lower in the list:

$29.12 asbestos lawyers
$28.99 wells fargo equity
$28.96 minnesota dwi laws
$28.96 illinois equity
$28.95 equity consolidation
$28.94 tax attorney
$28.88 wells fargo mortgage
$28.86 business process management
$28.84 no equity loan
$28.74 mortgage finance
$28.72 consoladation
$28.64 dallas personal injury attorney
$28.60 botox certification
$28.53 credit consolidation
$28.51 landlords insurance

What do you think? Business process management is pretty far down on the list of key words, but it's made the top 500. Even though Dennis found this list before the current financial market crisis, it's surrounded by financial and medical keywords. What does this mean? BPM is somewhere on people's minds. They're looking, and gaining traction. There's hope yet that BPM will grow leaps and bounds to help streamline paper-filled business processes.